Trace Rebrand UK Music Channels

Trace is to rebrand at least 3 of the 4 TV channels in the UK. Chart Show TV, Chart Show Hits, Starz TV, and The Vault were acquired by Trace from Sony last year (2018).

Starz TV will become a UK version of Trace Urban, featuring music from artists such as Stormzy, SKEPTA, AJ Tracy and Steflon Don. The Vault will see a small rebrand to Trace Vault.

One of either Chart Show TV or Chart Show Hits is set to become Trace Latina, and will feature Latin American music. It has not been revealed which channel will rebrand, and what will happen to the remaining channel.

All of the rebrands are expected during November.

Globally, Trace operates 21 paid TV channels, 6 FM radio stations, and a variety of mobile and digital services. Its UK television channels are currently distributed via the Sky satellite platform.

Update (11/09/2019): I have recently come across information which suggests the following rebrands:

  • Chart Show TV to Trace Urban
  • Chart Show Hits to Trace Latina
  • The Vault to Trace Vault

This differs significantly from the information above, and fails to mention any plans for Starz TV. I will continue to monitor the situation, and provide updates when I obtain more up-to-date information.