Following acquisition of the Premier Sports TV channels earlier this year, Viaplay Group has confirmed the upcoming launch of its own branded content.
Premier Sports 1 and 2 will continue largely unchanged, but will be rebranded to Viaplay Sports 1 and 2 respectively. Both will continue to be available to subscribers largely on both Sky (satellite) and Virgin Media (cable). Freesports, currently free-to-air on satellite (albeit not on Freesat EPG), will become Viaplay Extra and will broaden its programming beyond sports. It is likely that rebranded Freesports will become encrypted, following a brief period of encryption observed earlier in the year.
The re-brands will occur on the 1st November, coinciding with the launch of Viaplay’s streaming platform in the UK. This will include two packages, Films & Series which will be focused on Nordic storytelling with Viaplay and third-party content, and Total which adds the full sports line-up. These are priced at £3.99 per month and £14.99 per month respectively.