Premium channel Lifetime will leave the Sky, Virgin Media, and Youview powered platforms in the UK and Ireland, as the channel is closing at the end of the month.
Two sources offer different closure dates, with Media Mole suggesting 28th February (2021) in the headline but contradicting itself with March 1st in quote. TV Channel Lists opts for March 1st. A closure in the early hours of 1st March is most likely, meaning the 28th February should be the last full day of broadcasts.
Lifetime is owned by A&E Television Networks, and replaced The Biography Channel seven years ago. With a BARB average audience share of just 0.03%, the channel has struggled to attract an audience, lagging behind sister channels including free to air Blaze (0.29%), and premium channels Sky History (0.22%) and Crime+Investigation (0.16%).
The other channels will remain, with Lifetime content expected to be accommodated on the other channels. In other parts of the world, Lifetime continues to be available in Poland and Africa, although the outlet in Malta is also closing.