Major Businesses Donate Advertisment Airtime

On 31st July (2020) Channel 4 showed an exclusive ad break, during Cats Does Countdown on Channel 4, which saw airtime donated to six independent businesses:

  • Devine Flowers in Maidenhead, supported by Lloyds Bank
  • Jokoto Tailoring in Bristol, supported by American Express
  • Kool Kuts in Brixton, supported by Channel 4
  • Larch Green Alpacas, Glasgow, supported by Bought by Many
  • LV Property in Birmingham, supported by Rightmove
  • Seamus O’Donnells in Bristol, supported by Coca-Cola

American Express, Bought by Many, Coca-Cola, Lloyds Bank, and Rightmove each donated 30 seconds of airtime, with the remainder donated by Channel 4. The ad break was also shown on E4, Film4, More4, 4Music and catch-up service All4.

The aim of the ‘The Great High Street Comeback’ campaign was to help support independent businesses impacted by the Covid-19 pandemic, and show that the high street is open for business again