On 31st July (2020) Channel 4 showed an exclusive ad break, during Cats Does Countdown on Channel 4, which saw airtime donated to six independent businesses:
- Devine Flowers in Maidenhead, supported by Lloyds Bank
- Jokoto Tailoring in Bristol, supported by American Express
- Kool Kuts in Brixton, supported by Channel 4
- Larch Green Alpacas, Glasgow, supported by Bought by Many
- LV Property in Birmingham, supported by Rightmove
- Seamus O’Donnells in Bristol, supported by Coca-Cola
American Express, Bought by Many, Coca-Cola, Lloyds Bank, and Rightmove each donated 30 seconds of airtime, with the remainder donated by Channel 4. The ad break was also shown on E4, Film4, More4, 4Music and catch-up service All4.
The aim of the ‘The Great High Street Comeback’ campaign was to help support independent businesses impacted by the Covid-19 pandemic, and show that the high street is open for business again