Pure Radio has expanded for a second time to the Aberdeenshire area, by launching on the Aberdeen DAB multiplex on Friday (6th August 2021).
The station has a 80 kbps mono ‘normal’ DAB slot. Although not in stereo, unlike stations using the newer DAB+ format, all DAB radios should receive the service.
The station first launched on the Central Scotland DAB multiplex back in 2019. The first round of expansion saw the service reach Dundee and Perth on FM, replacing local station Wave FM in July 2020.
The station has a largely pop/adult contemporary format, and has no association with the radio manufacturer with a similar name. The station is owned by DC Thompson Media, who also own local stations Kingdom FM in Fife, and Original 106 in Aberdeenshire.