Scottish station Pure Radio (unconnected to the similarly sounding digital radio manufacturer) has been closed by its owners DC Thomson. Scottish publisher DC Thomson, who launched the station is 2019, have stated the decision was due to low advertising revenues and audio figures.
DC Thomson entered the radio market when they acquired Wave 102 in Dundee and Perth (later Wave FM) following that station entering administration in 2017. This was later followed by acquisitions of Kingdom FM and Original 106 in 2019, broadcasting to Fife and Aberdeenshire respectively.
Pure Radio launched on the Central Scotland DAB multiplex in 2019, before replacing Wave FM in Dundee and Perth in 2020. The stations last expansion came in 2021, joining the Aberdeen DAB multiplex in August of that year. Although the station built a loyal fan base, this fan based remained small, and based on Rajar estimates never exceeded 50,000 listeners across its transmission areas.
DC Thomson have stated they are to focus on Kingdom FM and Original 106, with the later currently relayed on at least the Dundee, and also likely the Perth FM transmitters. It is understood that local news for Tayside is being included, although this is otherwise a straight relay of Original 106. Pure Radio has been removed entirely from DAB, as both Kingdom FM and Original 106 are already available on this platform.