Local FM station Star Radio, which broadcasts on 100.7 FM to Cambridgeshire, has expanded its presence on DAB. The station, which has an easy listening format, is now available on the Cambridge local DAB multiplex as Star Radio (Cam), and the Peterborough multiplex as Star Radio (PB).
Both of the new instances are mono, at 80 kbps using ‘original flavour’ normal DAB. As both instances are identified separately, there is scope to vary the output for local audiences, allowing for bespoke news bulletins and targeted advertising.
Additionally, the existing instance on the trial Cambridge multiplex has converted to DAB+. This means that the 128 kbps available space can now deliver higher quality sound, but older radios may only be able to access the mono version on the main Cambridge multiplex. The conversion may be a test/trial.