Half of UK Homes Subscribe to Streaming Services

According to Ofcom’s Media Nations 2019 report, around half of all UK homes now subscribe to at least one online TV streaming platform. In 2018, there was a total of 19.1 million subscriptions, with many households subscribing to more than one services.

The UKs public services broadcasters (BBC, ITV, Channel 4, Channel 5 and S4C) showed over 100 times more original, homegrown shows than the overseas streaming platforms.

Traditional viewing still accounts for around 69% of total TV viewing time, although this continues to drop. Despite the drop, public services broadcasters share remained steady at 52%.