According to Ofcom’s Media Nations 2019 report, around half of all UK homes now subscribe to at least one online TV streaming platform. In 2018, there was a total of 19.1 million subscriptions, with many households subscribing to more than one services.
The UKs public services broadcasters (BBC, ITV, Channel 4, Channel 5 and S4C) showed over 100 times more original, homegrown shows than the overseas streaming platforms.
Traditional viewing still accounts for around 69% of total TV viewing time, although this continues to drop. Despite the drop, public services broadcasters share remained steady at 52%.