Contrary to previous reports, ITV’s new channel Merit has not yet launched, and is now expected to launch in September, according to www.terrestrialtv.uk. A placeholder is currently broadcast on channel 34.
It is unclear if the channel will launch on other platforms, and little about the channel has been confirmed. There is a possibility the channel will be exclusive to Freeview, like CCXTV.
More details will be confirmed here when I receive them.